Midfield sells advertising directly and through programmatic partners. If you want to reach people who follow cricket and football closely enough to look up a scorecard, this is a reasonable place to do it.
The audience
Traffic here behaves differently from a news feed. People arrive with something specific in mind, whether a team, a tournament, a match or a date, and they arrive from search rather than from a social timeline. That means intent is high and sessions are purposeful rather than idle.
The audience skews toward the engaged end of the sport: people who know what a strike rate is, who can name a domestic competition, and who are looking up a result from four years ago because they remember it mattering. Categories that tend to work well against that profile include equipment, ticketing, travel, streaming, fantasy sport, and financial services.
What we sell
- Display. Standard IAB units in the article body, the sidebar and the results listings. Responsive across desktop and mobile.
- Section sponsorship. Exclusive presence across a tournament, a format or a season archive for a fixed term. Useful around a specific competition.
- Newsletter placement. A single sponsored slot per send, to a list that opted in deliberately.
- Sponsored content. Clearly labelled, written to the same standard as everything else, and never presented as editorial. See the editorial policy for where that line sits.
What we do not sell
Editorial coverage is not for sale, in any form. We do not sell links within articles, we do not sell placement in results listings or tournament pages, and we do not remove coverage in exchange for payment. Advertisers get no advance sight of editorial content.
We also decline campaigns that mislead, that target minors with age-restricted products, or that would require us to disguise an advertisement as something else.
Technical notes
Creative is served through our own ad layer rather than dropped in as a third-party script wherever it lands. That is a deliberate constraint: the site is read heavily on mobile connections, and an ad unit that pushes the layout around or delays the first paint costs us more in readers than it earns. Heavy creative, autoplay audio and interstitials that block the content are not accepted.
Getting a rate card
Email info@midfield.live with the campaign you have in mind: market, timing, budget range and the formats you are interested in. We will come back with current availability, traffic figures for the placements you asked about, and pricing.
We are a small operation and we quote honestly. If the fit is poor we will say so rather than sell you an impression that will not do anything.